April 1, 2019 , Auburn Hills, Mich. - Top Hispanic actor, writer and director Eugenio Derbez (“Overboard,” “Dora and the Lost City of Gold,” “La Familia P. Luche”) is taking on a new character in a new marketing campaign for the Chrysler Pacifica with a new 30-second spot specifically created for the Hispanic market.
Similar to the Jamie Foxx Pacifica commercial,the 30-second spot, “Tough Decision," opens with a salesman attempting to convince a customer to purchase a Pacifica. Derbez lends his voice that brings the Chrysler Pacifica to life, giving the minivan a bold and buoyant personality that cannot wait to talk about all the benefits, features and details that the Pacifica has to offer. With its available class-exclusive hands-free dual sliding doors, Stow 'n Vac®, class-exclusive Stow 'n Go seating, Uconnect Theater with two 10-inch touchscreens, it is clear that this minivan speaks for itself.
“Advertising to multicultural consumers is a high priority for our company,” said Juan Torres, Head of Multicultural Advertising, FCA US LLC. “Today, the U.S. auto industry growth is largely driven by multicultural sales, and Latinos have a high affinity for the minivan segment. Collaborating with Eugenio Derbez allowed us to use his bold and fun attitude to match that of the minivan. The 30-second spot uses humor and Eugenio’s iconic voice to highlight the advantages of minivan ownership and communicate to consumers the unparalleled features of the Pacifica.”
The 30-second spot will air on top Hispanic networks that include Telemundo, estrellaTV, UniMas, Univision, Galavision and Universo and can be viewed via the Chrysler brand’s official YouTube channel.
The Chrysler brand’s “Tough Decision” was created in partnership with Austin-based agency GSD&M.
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