Be Wary of online "E-Prices"

As some of you have undoubtedly have found out, online e-prices aren't always what they seem to be. They often include what I call "qualification rebates". These are rebates such as lease loyalty, military, National Association of Realtor rebates, the list goes on and on. On top of that, some e-prices don't include the destination charge. It gets added back in later. I will admit, my dealer is guilty of both of these practices. I'm not fond of the "smoke and mirror deals" you seem to see more and more of everyday.